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Title details for Everybody Writes by Ann Handley - Available

Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley
Cynthia Barrett
Audiobook (Includes supplementary content)
1 of 1 copy available
Borrow Listen to a sample Listen to a sample
1 of 1 copy available
Everybody Writes teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers, and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don't want to hear marketing messages; they want stories and a sense of the human beings behind the brand. Everybody Writes will show readers how to create compelling content that their audience can understand, and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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